Senior Marketing Manager, Dreamstyle Remodeling

Albuquerque, NM; February 2021 - April 2022

• National industry recognition: spoke at Professional Remodeler Magazine’s Extreme Lead Gen Summit 2021

• Manage 70+ marketing partner relationships (digital & traditional)

• Directed & implemented CSM Program - Drives $100k+ in monthly net revenue

• Responsible for lead gen resulting in $13MM in average monthly net revenue

• Management of $1.5MM in monthly marketing spend

• Completely overhauled and restructured Dreamstyle's recruiting program by applying marketing systematic processes to develop turnkey solution

My responsibilities as a Senior Marketing Manager at Dreamstyle include driving online traffic to company websites, tracking key performance indicators, developing and managing digital marketing campaigns, utilizing and managing PPC campaigns and organic SEO, overseeing social media strategy, managing online brand and product campaigns to raise brand awareness, evaluating customer research, market considerations, & competitor data, managing online review presence and devising strategies to increase positive reviews, and managing various digital advertising (retargeting, lead nurture, pre-roll, display ads, OTT, programmatic, etc.).

Additionally, I assist in managing retail marketing presence, inside call center operations, recruiting, and hiring/managing the Marketing Coordinator. Newspaper, marriage mail, and magazine media buying and rate negotiation. Lastly, I manage the advertising schedule, media analysis & reporting, and national list applications.